I’ve presented at national conferences, had my work featured in the media, and received recognition for leadership, international impact, and investigative reporting during college. It all reflects the kind of work I care about: strategic, creative, and built to make a difference.

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Ever feel like your social media metrics are a mystery? Let’s turn those numbers into your secret weapon. Whether you're just starting out or trying to make sense of those confusing analytics, this session will show you exactly how to track, decode, and use data to level up your content strategy. No data science degree required.

Let’s be real: social media data can feel overwhelming, especially if you're not a numbers person or working solo. But knowing how to track and understand your content’s performance is key to leveling up your strategy. This session breaks down how to get started with social media analytics—no fancy tools or full-time data team required. We’ll walk through what to track, how to make sense of it, and how to actually use that info to make your content better.

We’ll also get into how algorithm changes can totally mess with your metrics (because yep, that is why your reach tanked last month) and how to adjust your strategy without panicking. If you've ever looked at your analytics and thought, “cool...but what does this mean?”, this session is for you.

In a world where prospective students swipe, scroll, and double-tap through endless content, social media is not just a bonus for recruitment; it is a game-changer. This session broke down the social media landscape, explaining how each platform attracts its own audience and how to use that to your advantage.

We explored why certain content resonates, how to harness the power of student stories for authentic connections, and how to use data to measure success. The session also covered best practices for high school counselors guiding students’ social media use during college research.

Attendees walked away with actionable tips to elevate their recruitment strategies, make their institutions stand out, and help students navigate social media in their college search. Plus, real-world examples from the University of Iowa’s social media strategy showed that it is not just about posting; it is about making an impact.

In this session, we explored how to turn social media analytics into real Michelin stars. For college admissions accounts with predictable cycles, past results proved to be the secret ingredient. By digging into the previous year’s data, attendees discovered their peak post types and content that truly served their audience. This insider knowledge helped craft content like top chefs, ensuring messages hit the spot every time.

The University of Iowa applied this strategy on their Admissions Instagram with impressive results—a 6.9% boost in follower growth and a highly engaged community.

The session covered how to gather key metrics, transform numbers into action, reach new audiences, spark engagement, and build thriving social communities. Attendees left ready to eat up and leave no crumbs.

Click an award to learn what it’s for and the story behind it.

Awarded to the senior who has inspired others through effective leadership given to the community through generous service, and upheld intellectual standards through example. The fund was originally established by the Knox Association of Women Students as the Senior Woman’s Award and is currently administered by Mortar Board.

Awarded to a graduating senior who has contributed the most to promoting international understanding on the campus. Established by the International Club in honor of Haring, Knox faculty 1954-81, and Houston, Knox faculty 1954-80

The Tarbell Prize was established in 1999 by an anonymous alumna to commemorate Tarbell's effectiveness as an investigative reporter and her ties to Knox College. The prize is awarded to the student who, during that academic year, presented the best article or series based on investigative reporting.

Third Place, A. Eugene and Ella Stewart Davenport Literary Awards (1960) in Poetry. Established by John Davenport, Knox faculty, 1945-72, in memory of his parents.

I was recognized as a Life Member of Alpha Phi Omega, a national co-ed service fraternity, through the Alpha Beta Gamma Chapter. This honor reflects my long-term commitment to leadership, friendship, and service, and recognizes meaningful contributions made during my time with the organization.