Higher Ed Is Burning Out Its Gen Z Marketers
Last year, I printed an email and taped it to my cubicle. It was from an out-of-state student who had never set foot in Iowa, didn’t know a single person here, and wrote to say that our Instagram takeovers made her feel like she could belong. I don’t get emails like that every week. But when they come, they remind me exactly why I do this work, and why it’s worth asking whether the institutions we work for are doing right by the people doing it.
