Your Brand's Marketing Bestie

I turn audience insights into strategy, and strategy into scroll-stopping content. From student-led campaigns to 53% organic follower growth, I don’t just do social; I do it with purpose.

I craft stories that actually connect, build vibrant digital communities, and use data to back every post. With experience leading social media for the University of Iowa’s Admissions team, I’ve worked across content strategy, branding, and creative execution, always with a focus on Gen Z in higher education.

Content Strategy

I design content ecosystems, not just posts. I plan, write, and schedule campaigns that align brand voice with audience behavior.

Analytics & Growth
Growth isn’t luck — it’s data. I’ve grown organic followers by 53.47% using native platform analytics and content audits to drive performance.

Creative Direction
From Photoshop to Reels, I use design to elevate ideas. I blend visuals, motion, and storytelling to stop the scroll and spark action.

In September, I presented at the Annual HighEdWeb Conference on Social Media Analytics

Want to know more about what I create for Iowa Admissions?