https://shuchitapoddar.journoportfolio.comRSS Feed for Shuchita PoddarenMon, 11 May 2026 00:00:00 +0100https://voltedu.com/insights/professional-development/feed-the-beast-the-hidden-cost-of-being-a-gen-z-marketer-in-higher-ed/Last year, I printed an email and taped it to my cubicle. It was from an out-of-state student who had never set foot in Iowa, didn’t know a single person here, and wrote to say that our Instagram takeovers made her feel like she could belong. I don’t get emails like that every week. But when they come, they remind me exactly why I do this work, and why it’s worth asking whether the institutions we work for are doing right by the people doing it.Mon, 11 May 2026 00:00:00 +0100https://voltedu.com/insights/professional-development/feed-the-beast-the-hidden-cost-of-being-a-gen-z-marketer-in-higher-ed/https://www.instagram.com/reel/C5eZkSJxO64/Sun, 10 May 2026 00:00:00 +0100https://www.instagram.com/reel/C5eZkSJxO64/https://www.instagram.com/reel/DVuQJ2gERsO/Sun, 10 May 2026 00:00:00 +0100https://www.instagram.com/reel/DVuQJ2gERsO/https://www.instagram.com/reel/DVuQJ2gERsO/Sun, 10 May 2026 00:00:00 +0100https://www.instagram.com/reel/DVuQJ2gERsO/https://www.instagram.com/reel/C5eZkSJxO64/Sun, 10 May 2026 00:00:00 +0100https://www.instagram.com/reel/C5eZkSJxO64/https://www.linkedin.com/pulse/feed-beast-hidden-cost-being-gen-z-marketer-higher-ed-shuchita-poddar-zoulcWe were hired to speak to a generation. Nobody asked if anyone was speaking to us.Tue, 07 Apr 2026 00:00:00 +0100https://www.linkedin.com/pulse/feed-beast-hidden-cost-being-gen-z-marketer-higher-ed-shuchita-poddar-zoulchttps://blog.admissions.uiowa.edu/counselors/2026/02/a-perfect-two-day-iowa-city-itinerary/Whether you’re coming to Iowa City for a campus visit or just to check out the vibes, we’ve created a two-day itinerary that covers it all.Mon, 23 Feb 2026 00:00:00 +0000https://blog.admissions.uiowa.edu/counselors/2026/02/a-perfect-two-day-iowa-city-itinerary/https://blog.admissions.uiowa.edu/counselors/2026/02/if-your-academic-college-was-a-coffee-this-is-what-itd-be/Choosing an academic college at Iowa isn’t just about a major. It’s about how you learn, how you think, and what your day-to-day academic life looks like. If those differences were coffee orders you’d pick up around Iowa City, here’s how each college would order. Cold brew isn’t the loudest thing on the menu, but it’s one of the most intentional. It takes time to develop and delivers steady, lasting energy, which mirrors Tippie’s academic approach. While business can be studied anywhere, Tippie...Thu, 12 Feb 2026 00:00:00 +0000https://blog.admissions.uiowa.edu/counselors/2026/02/if-your-academic-college-was-a-coffee-this-is-what-itd-be/https://blog.admissions.uiowa.edu/counselors/2026/01/which-iowa-dining-hall-are-you-based-on-your-aesthetic/A highly scientific analysis based on vibes, not nutrition facts. At the University of Iowa, dining halls are more than places to grab food. They’re personality hotspots. Each one has its own energy, crowd, and main character potential. Whether you’re choosing based on mood, schedule, or pure instinct, here’s which Iowa dining hall matches your aesthetic. Aesthetic: clean, minimalist, coquette, preppy Location: Catlett Residence Hall, east side of campus Catlett Market Place is bright, modern, a...Fri, 30 Jan 2026 00:00:00 +0000https://blog.admissions.uiowa.edu/counselors/2026/01/which-iowa-dining-hall-are-you-based-on-your-aesthetic/https://blog.socialmediastrategiessummit.com/10-effective-higher-ed-admissions-social-media-campaigns/Wed, 29 Oct 2025 00:00:00 +0000https://blog.socialmediastrategiessummit.com/10-effective-higher-ed-admissions-social-media-campaigns/https://blog.socialmediastrategiessummit.com/10-effective-higher-ed-admissions-social-media-campaigns/The University of Iowa, the University of Notre Dame, and the University of Nebraska at Kearney each demonstrate how authentic storytelling and platform-specific strategies can connect with Gen Z and boost enrollment results.Mon, 13 Oct 2025 00:00:00 +0100https://blog.socialmediastrategiessummit.com/10-effective-higher-ed-admissions-social-media-campaigns/https://newhigheredmarketer.com/2025/06/18/shuchita-poddar-university-of-iowa-if-youre-not-happy-making-it-your-audience-wont-be-either/Shuchita Poddar manages Instagram, YouTube, Facebook, and X for the University of Iowa’s Office of Admissions with a team of content producers and student employees. Poddar’s approach to social media strategy centers on an insight that emerged from her experience working part time at Knox College while she was a student: genuine joy in content creation drives better results than algorithmic optimization alone.Wed, 18 Jun 2025 00:00:00 +0100https://newhigheredmarketer.com/2025/06/18/shuchita-poddar-university-of-iowa-if-youre-not-happy-making-it-your-audience-wont-be-either/https://www.linkedin.com/pulse/leading-from-middle-how-gen-z-quietly-changing-higher-shuchita-poddar-iv6ff/Leadership isn’t about the title you have. It’s about the impact you make behind the scenes. If you’re the one connecting dots, guiding projects, and speaking up without the spotlight, this one’s for you. Here’s how Gen Z is quietly rewriting the leadership playbook in higher ed.Tue, 10 Jun 2025 00:00:00 +0100https://www.linkedin.com/pulse/leading-from-middle-how-gen-z-quietly-changing-higher-shuchita-poddar-iv6ff/https://media.journoportfolio.com/users/404114/images/55ae623e-3a87-4ee0-8a94-9347e88abf5e.pngMon, 02 Jun 2025 00:00:00 +0100https://media.journoportfolio.com/users/404114/images/55ae623e-3a87-4ee0-8a94-9347e88abf5e.pnghttps://media.journoportfolio.com/users/404114/images/98bf7c3c-e138-41e2-aa1e-ed274cc0a453.pngMon, 02 Jun 2025 00:00:00 +0100https://media.journoportfolio.com/users/404114/images/98bf7c3c-e138-41e2-aa1e-ed274cc0a453.pnghttps://media.journoportfolio.com/users/404114/images/5965e9e6-34ba-4ad7-8e5c-26938109addb.pngMon, 02 Jun 2025 00:00:00 +0100https://media.journoportfolio.com/users/404114/images/5965e9e6-34ba-4ad7-8e5c-26938109addb.pnghttps://media.journoportfolio.com/users/404114/images/cdc9781e-a423-421c-bc18-12b49a557816.pngMon, 02 Jun 2025 00:00:00 +0100https://media.journoportfolio.com/users/404114/images/cdc9781e-a423-421c-bc18-12b49a557816.pnghttps://media.journoportfolio.com/users/404114/images/70e850e6-043c-48c8-9cf0-d4c22ccb2d17.pngLikes compared to 2022-2023 Admissions CycleMon, 02 Jun 2025 00:00:00 +0100https://media.journoportfolio.com/users/404114/images/70e850e6-043c-48c8-9cf0-d4c22ccb2d17.pnghttps://media.journoportfolio.com/users/404114/images/d4b42e98-8d6a-4968-856f-84d92551d458.pngSaves compared to 2022-2023 Admissions CycleMon, 02 Jun 2025 00:00:00 +0100https://media.journoportfolio.com/users/404114/images/d4b42e98-8d6a-4968-856f-84d92551d458.pnghttps://media.journoportfolio.com/users/404114/images/29779ff4-b60e-4829-b676-18dcc37fa2f7.pngMon, 02 Jun 2025 00:00:00 +0100https://media.journoportfolio.com/users/404114/images/29779ff4-b60e-4829-b676-18dcc37fa2f7.pnghttps://media.journoportfolio.com/users/404114/images/f9eed14b-6fcf-45f2-b2a0-b940b7697f97.pngMon, 02 Jun 2025 00:00:00 +0100https://media.journoportfolio.com/users/404114/images/f9eed14b-6fcf-45f2-b2a0-b940b7697f97.pnghttps://www.linkedin.com/pulse/how-keep-volunteer-ambassadors-engaged-invested-shuchita-poddar-lewpcKeeping volunteer ambassadors engaged is tough, but with smart strategies, 77%+ return yearly motivated to contribute.Mon, 31 Mar 2025 00:00:00 +0100https://www.linkedin.com/pulse/how-keep-volunteer-ambassadors-engaged-invested-shuchita-poddar-lewpchttps://www.linkedin.com/pulse/how-i-got-higher-ed-marketing-you-can-too-shuchita-poddar-ghbkcNever planned on higher ed marketing, now I’m here. If you’re into social, storytelling, and strategy (plus figuring it out as you go), this space is for you.Tue, 04 Mar 2025 00:00:00 +0000https://www.linkedin.com/pulse/how-i-got-higher-ed-marketing-you-can-too-shuchita-poddar-ghbkchttps://www.linkedin.com/pulse/essential-tools-gen-z-higher-ed-social-media-marketer-shuchita-poddar-74encRunning higher-ed social means juggling nonstop (scrolling = research). Here are my go-to tools!Mon, 17 Feb 2025 00:00:00 +0000https://www.linkedin.com/pulse/essential-tools-gen-z-higher-ed-social-media-marketer-shuchita-poddar-74enchttps://www.linkedin.com/pulse/how-i-took-15-months-off-stayed-track-shuchita-poddar-o1becTaking time off to visit home, I planned ahead and leaned on a strong team. We not only stayed on track but exceeded goals.Mon, 13 Jan 2025 00:00:00 +0000https://www.linkedin.com/pulse/how-i-took-15-months-off-stayed-track-shuchita-poddar-o1bechttps://experiencegalesburg.com/wp-content/uploads/2022/01/2022-Experience-Galesburg-VG-Digital.pdf#page=19Galesburg awakens each morning with the aroma of coffee. From Innkeepers to The Carriage House, local shops offer brews and treats for every taste!Sun, 27 Oct 2024 00:00:00 +0100https://experiencegalesburg.com/wp-content/uploads/2022/01/2022-Experience-Galesburg-VG-Digital.pdf#page=19https://doi.org/10.1002/whe.21459Mon, 07 Oct 2024 00:00:00 +0100https://doi.org/10.1002/whe.21459https://www.enrollify.org/episodes/live-from-hew-social-media-analyticsAbout The Episode: In this live episode from HighEdWeb, Mallory Willsea speaks with Shuchita Poddar, Communications Coordinator in the Office of Admissions at the University of Iowa. Shuchita shares her first-time experiences at the HighEdWeb conference and dives into her upcoming presentation on social media analytics. She offers valuable insights on how admissions teams can leverage data to optimize content and engagement across platforms like Instagram, Facebook, and X (formerly Twitter).‍‍Wha...Mon, 23 Sep 2024 00:00:00 +0100https://www.enrollify.org/episodes/live-from-hew-social-media-analyticshttps://onlinelibrary.wiley.com/doi/full/10.1002/emt.31299In our recurring “5 questions with” series, we profile a communications professional through a brief Q&A. This month, we introduce you to Shuchita Poddar, communications coordinator for the Office of Admissions at the University of Iowa.Sun, 15 Sep 2024 00:00:00 +0100https://onlinelibrary.wiley.com/doi/full/10.1002/emt.31299https://media.journoportfolio.com/users/404114/images/eb6a2a84-3d49-4986-810e-b549e926508c.jpgSat, 27 Jul 2024 00:00:00 +0100https://media.journoportfolio.com/users/404114/images/eb6a2a84-3d49-4986-810e-b549e926508c.jpg